Client Case Studies

Legendary national parks. Distinctive destination resorts. Celebrated wine and culinary events.

The client list of CBPR includes travel industry leaders from across the country, each with distinct strengths and goals. Serving both large, world-renowned organizations and smaller boutique properties and events, we showcase what truly differentiates each client – and we do it successfully. Repeatedly recognized for our personal approach, creativity and commitment to quality, we’ve earned awards from the Society of American Travel Writers, Public Relations Society of America, Hotel Sales and Marketing Association International and more.

To understand how we might advance your business, take a look at what we’ve done for others.

Silverado Resort, Napa Valley, CA
Developed a comprehensive pre-opening marketing and public relations campaign for The Spa at Silverado, a 16,000 sq. ft. luxury spa, salon and fitness center. (read more…)
Napa Valley CVB Napa Valley Conference & Visitors Bureau
Media relations coordinator for “Let’s Meet in Napa Valley,” a 3-day meetings industry familiarization trip. Developed pitch angles and press materials. (read more…)
Calistoga Chamber of Commerce
Conducted destination marketing campaign including three citywide familiarization tours (read more…)
Yosemite National Park, CA
Ten year retainer agreement for complete planning, organization and implementation of annual press trip programs.
(read more…)
Sequoia National Park Sequoia National Park
Designed and implemented national grand opening publicity campaign for the Wuksachi Lodge in Sequoia National Park.
(read more…)
Asilomar State Beach and Conference Grounds, Monterey, CA
Full scale multi-year public relations program designed to directly support sales and marketing goals for historic conference retreat on the Monterey Peninsula. (read more…)
Sequoia High Sierra Camp, Sequoia National Forest
Grand opening publicity launch of a deluxe backcountry tent hotel located in California’s Sequoia National Forest. Activities included development of a PR plan and press kit, (read more…)
Destination Mendocino
Coordinated multi-year public relations program to incorporate two full service Mendocino hotels (The Mendocino Hotel & Garden Suites and The Hill House Inn) and one 16-room upscale Bed and Breakfast Inn (The Lodge at Noyo River). (read more…)
Outdoor Writers Association of California
Organized and conducted three annual conferences showcasing unique outdoor adventure destinations to the membership of print and broadcast travel media. (read more…)
California Institute of Massage & Spa Services
Developed a comprehensive public relations and marketing plan to support business expansion. (read more…)
Marriott Hotels, Resorts & Suites
Conducted media training seminars for hotel Executive Committee management. (read more…)
Cottage Grove Inn, Napa Valley, CA
Grand opening publicity launch of luxury Inn (16 private resort cottages) located in the town of Calistoga. (read more…)
Gourmet magazine Gourmet Magazine
Event planning services and on-site coordination for incentive customer events including the “Taste of Luxury” gourmet incentive customer event (read more…)
The Ahwahnee, Yosemite National Park
Marketing and publicity services to support the annual Yosemite Vintners’ Holidays program, showcasing 32 prominent California wineries and the annual Yosemite Chefs’ Holidays program, featuring 24 acclaimed California chefs. (read more…)
The Westin Verasa, Napa Valley, CA
Hired by Immedia PR (the hotel developer’s Canada based corporate PR agency) to serve as on-site event coordinator and client liaison for new hotel luxury hotel development in downtown Napa (read more…).
Crystal Cruises
Corporate press release copywriting services for national and international lifestyle, cruise industry travel trade and consumer media distribution.
Tenaya Lodge at Yosemite, CA
Provided full scope of public relations services including press release composition and distribution, (read more…)
The Pines Resort, Bass Lake, CA
Multi-year strategic marketing/PR support for year-round, full-service destination resort. (read more…)
Clinic for the Rehabilitation of Wildlife, Sanibel Island, FL
Composed web content for new launch of the Clinic for the Rehabilitation of Wildlife site at www.crowclinic.org. (read more…)
Napa Downtown Association, Napa, CA
Organized and produced two press familiarization trips to showcase the newly revitalized Napa downtown district. (read more…)
Napa Valley Youth Center, Napa, CA
Conducted publicity and marketing efforts to support the $5.8 million capital campaign for the planned Napa Valley Youth Center in downtown Napa.  (read more…)
The Yosemite Association
Provided marketing support to increase media and public visibility for award-winning non-profit association partner to Yosemite National Park. Publicity, media outreach, electronic and direct mail campaigns, community relations, local visitor bureau and (read more…)
Olivia Travel Olivia Travel
Print, broadcast and online publicity campaign to support the 40th anniversary of Olivia Travel, the world’s premier provider of lesbian cruise, resort, luxury and adventure vacations. (read more…)
Oregon Wine Marketing Coalition Oregon Wine Marketing Coalition
Hired by the Oregon Wineries of Distinction to produce the California Market Visits campaign and Industry Trade Show/Tasting for 28 Oregon Wineries. (read more…)